The problem middleware solves
Without a middleware layer, every channel-to-system pair becomes its own project. The team types Glovo orders into the POS by hand, copies menu changes one panel at a time, exports CSVs to send to accounting, and reconciles marketplace payouts in spreadsheets. Each integration is fragile, and adding one more channel multiplies the work. Restaurant middleware collapses that mesh into one connection per channel and one connection per system.
What good middleware actually does
Good restaurant middleware does five operational jobs at once: (1) order intake — accepts orders from every channel with their full payload (product, modifiers, special requests, type, customer); (2) menu publishing — keeps the menu, prices, and availability consistent across channels; (3) POS handoff — pushes accepted orders to the POS as if a member of the team had typed them; (4) status return — sends accepted/preparing/ready/delivered statuses back to each channel; (5) data movement — pushes POS sales and marketplace data into accounting, stock, and BI. Sinqro implements those jobs as Order Hub (1-4) and Data Sync (5).
Middleware is not an aggregator
A delivery aggregator (Glovo, Uber Eats, Just Eat, Deliveroo) operates a marketplace — it owns the customer relationship, runs its own courier fleet (or a partner one), and charges the restaurant a commission per order. Middleware operates the restaurant's stack — it does not list the restaurant publicly, does not own customers, and does not take a per-order commission. Restaurants typically run middleware AND aggregators together: middleware orchestrates every channel including the aggregators.
Where Sinqro fits
Sinqro is the operating layer that ties the channels (marketplaces, direct ordering, kiosk, table QR), the in-restaurant tools (Dashboard, Work App, Rider App), and the back-office systems (POS, ERP, accounting, stock, BI) together. Order Hub handles the channel side. Data Sync handles the data movement. Dashboard, Work App, and Rider App are the daily-operations surface. The full operating layer is what most teams call 'restaurant middleware' in shorthand.