The problem Sinqro solves
A modern restaurant sells through 4-10 digital channels: Glovo, Uber Eats, Just Eat, Deliveroo, the direct ordering site, QR menu, kiosks, table-side. Each channel ships its own dashboard, its own menu editor, its own commission scheme, and its own status flow. Without an operating layer the team manages every channel in its own tab, copies menu changes panel by panel, types orders into the POS by hand, and reconciles marketplace payouts in spreadsheets. The cost is operational drag, mistakes, missed orders, and lost margin. Sinqro replaces that mesh with a single operating layer that orchestrates every channel into the systems the restaurant already runs.
What Sinqro actually is
Sinqro is restaurant middleware plus the daily-operations apps that sit on top of it. Operationally it has three planes. Master Catalog is the menu plane — it ingests every product, modifier, allergen, photo and translation from the POS, channels and spreadsheets, enriches them with AI, and publishes one curated catalog to every marketplace, direct channel and kiosk (and, when supported, back to the POS itself). Order Hub is the channel plane — it receives every order, booking, payment and delivery request from the channels Master Catalog has already populated, then hands accepted orders off to the restaurant POS. Data Sync is the data plane — it moves POS sales, marketplace payouts, modifiers, stock movements and operational events into accounting, stock, BI and analytics platforms. The daily-operations apps (Dashboard for back-office, Work App for floor and kitchen, Rider App for in-house delivery) run on top of the same data and connections.
What Sinqro is not
Sinqro is not a delivery marketplace — it does not list restaurants publicly, does not own customers, and does not dispatch couriers. Sinqro is not a POS — it does not replace the cash-register system the team uses on the floor. Sinqro is not an accounting platform — it pushes data into the accounting system the restaurant already uses. Sinqro is not a generic ESB or iPaaS — it understands restaurants natively: menus, modifiers, channel-specific pricing, kitchen routing, marketplace settlements, food-order vocabulary.
How the platform is structured
The operating core is a stack of solutions ordered by dependency: Master Catalog (the curated menu graph — products, modifiers, allergens, photos, translations, channel prices) is the source; Order Hub (intake and orchestration of orders, bookings, payments and deliveries; POS handoff) consumes that catalog; Data Sync moves the POS and marketplace data Order Hub generates into accounting, stock and BI; Automations runs rule-based execution on top of that data; Analytics forecasts demand and surfaces anomalies and insights on the same dataset. On top of the stack sit the Tools — Dashboard for multi-venue back-office control (Menu Studio, the editing surface for Master Catalog, lives inside Dashboard), Work App for in-restaurant operation on tablets and POS Android terminals, Rider App for in-house couriers, Display App for public screens, Chat for natural-language operations across every active solution, and an MCP endpoint so the assistant your team already uses (Claude, ChatGPT, Cursor) can drive Sinqro directly. Chat and MCP are not a separate 'AI layer' — they are tools alongside the rest, working on the same data the solutions a venue has activated.
Who Sinqro is for
Sinqro fits restaurant operators with at least one active digital channel and a POS in production — from single-venue independents that want to stop typing Glovo orders by hand, to chains, franchise groups, and dark-kitchen operators running many brands across many venues. Hotel groups with multiple F&B outlets, ghost-kitchen networks, and restaurant-tech partners integrating Sinqro into a wider offering are also supported. The smaller the operation, the faster Sinqro pays back through saved minutes per shift; the larger the operation, the faster it pays back through multi-venue consistency and back-office reconciliation.
Sinqro on top of OpenQloud
Sinqro is built on OpenQloud, a generic distribution and data platform for restaurants — effectively a GDS for the hospitality stack. OpenQloud provides the underlying connectivity backbone, identity, multi-tenant infrastructure, and shared data model; Sinqro is the restaurant-operations product surface that sits on top of it. The same OpenQloud foundation is what lets Sinqro publish into every channel, talk to every POS, and move data into every back-office system without rebuilding the plumbing for each customer.